All case studies
Retail

Sports Authority

A team and coach registry, designed and prototyped end to end: from a low-fidelity Axure wireframe to a finished interface that matches the retailer's own site.

Client
Sports Authority
Role
Lead UX Developer / Designer
Dates
Jan 2016 – Jul 2016
Stages
3 · wireframe to build
Sports Authority: the finished team registry on a laptop next to its Axure wireframe, on a red and dark split background with the Sports Authority logo.
Brief

Overview

A custom team and coach registry platform, taken from a low-fidelity Axure wireframe through to a fully designed, on-brand interface matching the retailer's existing site chrome, its red-and-white identity and its product photography.

Alongside the registry build, the engagement also covered weekly email campaign design and landing pages, and introduced BitBucket version control across the team's active projects.

Sports Authority logo on a light ground
Sports Authority logo on a dark ground
Process

Wireframe → design → finished build.

Step through the three stages of the registry.

Low-fidelity Axure wireframe of the team registry table.
On-brand login and registry entry screen.
Populated team roster view.
Kit

Tools used.

AxureAdobe PhotoshopAdobe IllustratorHTML5CSS3JavaScriptBootstrapCodeKit (SASS/LESS)Coda 2BitBucket